by Amplitude Marketing | Mar 2, 2023 | SEO
Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through...
by Amplitude Marketing | Mar 2, 2023 | SEO
Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and Unwanted software. The Financial products and services...
by Amplitude Marketing | Mar 2, 2023 | SEO
I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into your SEO tool stack....
by Amplitude Marketing | Mar 2, 2023 | SEO
For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products...
by Amplitude Marketing | Mar 2, 2023 | SEO
Google’s similar audiences (or segments) will be removed from all ad groups and campaigns starting Aug. 1, 2023. These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience...
by Amplitude Marketing | Mar 2, 2023 | SEO
If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, but in a commercial context, it’s the “shelfie” that’s coming to the fore as a signal to both customers and search engines of what...
