by Amplitude Marketing | Mar 8, 2023 | SEO
Google has added more than 70 different types of Local Services Ads (LSAs) to their network. How LSAs work. Local Services Ads allow you to showcase your services prominently at the top of Google’s search results pages and attract high-quality phone calls, messages,...
by Amplitude Marketing | Mar 8, 2023 | SEO
Google has confirmed that the February 2023 product reviews update is now finished rolling out. This update announced on February 21, 2023, has officially completed rolling out over a 14-day period. February 2023 product reviews update. As a reminder, the February...
by Amplitude Marketing | Mar 8, 2023 | SEO
Building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you are known for or known to...
by Amplitude Marketing | Mar 8, 2023 | SEO
SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. Originally called “search engine...
by Amplitude Marketing | Mar 8, 2023 | SEO
Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Maps, Search, YouTube and Hotel Ads (coming later this year). What’s new. Here’s what you need to know: Performance Max for...
by Amplitude Marketing | Mar 8, 2023 | SEO
Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce. Multi-platform is coming to a Bing account near you. These days,...
