How should SEO change in the new AI age?

Along with the deluge of AI tools in the market, a host of AI “experts” suddenly appeared. New litanies of “SEO is dead” and “AI will take your jobs” abound.  The reality is neither of those is true, or at least not true in the way many people are considering.  SEO is...

This day in search marketing history: March 9

Happy Frediversary In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. At first, it seemed to be a spam algorithm update related to links. However, a later Search Engine Land analysis of Fred indicated that the...

Why a Google search revolution never happened

Did Google move too slowly with AI? Is that why Google is now scrambling to put AI into everything? Two new reports paint two entirely different pictures of Google before – and since – the launch of ChatGPT. The Google search revolution that never happened. Two Google...