by Amplitude Marketing | Apr 4, 2023 | SEO
A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK publishers. The bigger picture. Google is facing similar scrutiny in the U.S. The Department of Justice and eight...
by Amplitude Marketing | Apr 4, 2023 | SEO
On March 3, LinkedIn introduced collaborative articles, a new type of content that LinkedIn publishes with the help of AI and LinkedIn users. While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., “Unlocking nearly 10 billion years...
by Amplitude Marketing | Apr 4, 2023 | SEO
As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, expertise, and knowledge in a portable, endlessly sharable format. And if...
by Amplitude Marketing | Apr 4, 2023 | SEO
Now, there are endless ways to use AI for all kinds of tasks, but as a marketer and an SEO, Ann shares the ways you can benefit from it for blogging, social media, and SEO tasks.
by Amplitude Marketing | Apr 3, 2023 | SEO
Spoiler alert: I was wrong. There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more, I looked at dozens of sites. Some are from when…Read more ›
by Amplitude Marketing | Apr 2, 2023 | SEO
In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self.
