by Amplitude Marketing | Apr 6, 2023 | SEO
In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. Sitewide conversion rates for ecommerce hover around 2-3%, but product pages can reach over 30% (average of 7%) in the right scenario. But getting links directly to...
by Amplitude Marketing | Apr 6, 2023 | SEO
Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A vanity metric? Some practitioners contend that quality score is a vanity metric. Others...
by Amplitude Marketing | Apr 6, 2023 | SEO
It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your...
by Amplitude Marketing | Apr 5, 2023 | SEO
For example, say you have these keywords: It’s clear that they all mean the same thing, so you don’t need to create different pages for each of them. You can just group and target them all on a single page.…Read more ›
by Amplitude Marketing | Apr 5, 2023 | SEO
Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is...
by Amplitude Marketing | Apr 5, 2023 | SEO
People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge, according to new data from enterprise SEO platform BrightEdge. Why we care. We’re watching closely for any data...
