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Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?

by Amplitude Marketing | Jul 22, 2025 | SEO

We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the relationship between:…Read more ›

76% of AI Overview Citations Pull From Top 10 Pages

by Amplitude Marketing | Jul 22, 2025 | SEO

AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results is to be expected. But how much does your visibility…Read more ›

8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)

by Amplitude Marketing | Jul 19, 2025 | SEO

For example, here’s an AI Overview in the 2nd position. I asked our awesome data scientist Xibeijia Guan to find out how often they show in different positions. She pulled 10M SERPs with AI Overviews total, 1M per country across…Read more ›

The Great Decoupling of Clicks and Impressions — Whiteboard Friday

by Amplitude Marketing | Jul 19, 2025 | SEO

Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI...

Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google

by Amplitude Marketing | Jul 18, 2025 | SEO

Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. But the content itself doesn’t seem good enough to compete in the normal Google search results.…Read more ›

How to Persuade Your Boss to Send You to Ahrefs Evolve in San Diego

by Amplitude Marketing | Jul 17, 2025 | SEO

After hosting 500 marketers and 18 top speakers in the heart of tropical Singapore, we’re bringing our flagship marketing conference stateside this October. Hello, San Diego! And there’s only one teeny-tiny little thing standing between you and two days of…Read more...
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