by Amplitude Marketing | Apr 14, 2023 | SEO
Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. But there’s a new...
by Amplitude Marketing | Apr 14, 2023 | SEO
SEO is the most undervalued marketing channel. It gets a shoestring budget compared to PPC or TV ads. And then it has to fight to justify its existence. Not anymore. In this article, you’ll learn seven proven ways to explain the value of SEO. Why most SEO reporting...
by Amplitude Marketing | Apr 13, 2023 | SEO
So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a…Read more ›
by Amplitude Marketing | Apr 13, 2023 | SEO
Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022,...
by Amplitude Marketing | Apr 13, 2023 | SEO
Google has released the April 2023 reviews update. This update goes beyond Google’s prior product reviews updates to evaluate reviews of any topic that is reviewable, including: Services and businesses. Destinations. Media (e.g., games, movies). The big takeaway....
by Amplitude Marketing | Apr 13, 2023 | SEO
LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into...
