by Amplitude Marketing | Apr 25, 2023 | SEO
With the steady rollout of algorithm updates (hello, March core update), significant changes to tried and true platforms (farewell, UA), and unprecedented advancements in generative AI and other machine learning technologies, one of the biggest challenges search...
by Amplitude Marketing | Apr 25, 2023 | SEO
Beginning in June 2023, new Google Ads accounts will no longer be able to include a URL in their account names. What’s changed. Specifically, when creating a new Google Ads account through the Google Ads API or updating an existing one, if a URL is found in the...
by Amplitude Marketing | Apr 25, 2023 | SEO
Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good reason for this: Well-written guides are extremely valuable pieces of content. When your audience...
by Amplitude Marketing | Apr 25, 2023 | SEO
As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, let’s dig into different ways to use the Moz tools to supplement content strategies.
by Amplitude Marketing | Apr 22, 2023 | SEO
Microsoft Bing Chat said it is now better at responding to news questions and also reduced unnecessary duplicate searches, end conversation triggers, and returning no response to queries. News answers. Bing wrote, “We’ve taken steps to help Bing give better answers if...
by Amplitude Marketing | Apr 22, 2023 | SEO
Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. In addition, Google now lists a JSON formatted file containing the list of IP addresses each of...