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18 Real-Life Analogies to Explain SEO to Anyone

by Amplitude Marketing | Jun 7, 2025 | SEO

Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach.

Good SEO Plus Lazy Marketing Won’t Cut It Anymore

by Amplitude Marketing | Jun 3, 2025 | SEO

That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here. Search isn’t just limited to Google anymore. Rankings don’t guarantee clicks.…Read more ›

Google Is Stealing Your International Search Traffic With Automated Translations

by Amplitude Marketing | Jun 3, 2025 | SEO

This coincides with the massive rollout of AI Overviews we saw alongside the March update. AI Overviews are now in 200 countries and 40 + languages. It seems that when AI Overviews lack sufficient native-language content, Google resorts to auto-translating…Read more...

How To Launch, Grow, and Scale a Community That Supports Your Brand [MozCon 2025 Speaker Series]

by Amplitude Marketing | Jun 3, 2025 | SEO

Are you launching a community but struggling to gain traction? Learn a proven framework to build trust, drive engagement, and scale brand-aligned communities.

Almost Half of Google Searches Are Branded. Here’s Why That Matters

by Amplitude Marketing | May 31, 2025 | SEO

But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly half of what people type into Google includes a…Read more...

The Accessibility Advantage — Whiteboard Friday

by Amplitude Marketing | May 31, 2025 | SEO

Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.
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