by Amplitude Marketing | May 2, 2023 | SEO
This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach. Shorts is being...
by Amplitude Marketing | May 2, 2023 | SEO
I’ve written about ways to use ChatGPT for SEO and content marketing-related tasks, like keyword research, crafting title tags and local SEO. I use it at least once daily for a variety of tasks. The more you use the platform, the more valuable it will be to you to...
by Amplitude Marketing | May 2, 2023 | SEO
SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to...
by Amplitude Marketing | May 2, 2023 | SEO
In this post, Rebecca shares the digital PR tactics you can use to help to improve your E-E-A-T signals, explains why building trust and credibility needs to be at the top of your list if you want to have greater visibility in the search engine results, and ends with...
by Amplitude Marketing | Apr 29, 2023 | SEO
When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting...
by Amplitude Marketing | Apr 29, 2023 | SEO
Google page experience was never a ranking “system” but is still considered a ranking “signal,” Danny Sullivan, Google’s Search Liaison, said this morning. Google emphasized that just because page experience was removed as a ranking system, it does not mean it does...