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Search ad conversion rates down, cost per lead up in 2023

Search ad conversion rates down, cost per lead up in 2023

by Amplitude Marketing | May 16, 2023 | SEO

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 search...

Single-Page Websites and SEO: The Essential Guide

by Amplitude Marketing | May 15, 2023 | SEO

In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites. A single-page website contains all of the site’s content on only…Read more ›

GA4 Audiences: Not Just for Ads! — Whiteboard Friday

by Amplitude Marketing | May 14, 2023 | SEO

There are many interesting features in GA4, including Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well.
Affiliate Marketing For Beginners: What It Is + How to Succeed

Affiliate Marketing For Beginners: What It Is + How to Succeed

by Amplitude Marketing | May 13, 2023 | SEO

According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue to grow to $15.7 billion by 2024. Start today, and you’ll be in a…Read more ›

25 Types of Content You Can Use for Content Marketing

by Amplitude Marketing | May 12, 2023 | SEO

From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and “sell” what you do in the process. Example Our…Read more ›
These 2 charts show Microsoft Bing’s search market share problem

These 2 charts show Microsoft Bing’s search market share problem

by Amplitude Marketing | May 12, 2023 | SEO

Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it...
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