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AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]

by Amplitude Marketing | Jun 19, 2025 | SEO

In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies investing more, or less? AI-generated content is 4.7x cheaper than human-written content. The average cost per...

Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots

by Amplitude Marketing | Jun 19, 2025 | SEO

The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around, and wasting a lot of resources. We’ve already seen that AI bots are starting to be blocked by a lot…Read more ›

How To Drive More Conversions With Fewer Clicks [MozCon 2025 Speaker Series]

by Amplitude Marketing | Jun 19, 2025 | SEO

Are rankings and traffic still your main SEO goals in 2025? Learn how to build a conversion-first strategy that boosts revenue—even when clicks are down.

London Calling: 15 Activities to Bookend Your Trip to MozCon

by Amplitude Marketing | Jun 19, 2025 | SEO

MozCon 2025 in London is coming up fast! Are you ready to join us? Meghan has put together a list of fun activities to do with your team or on your own before and after the conference.

Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.

by Amplitude Marketing | Jun 18, 2025 | SEO

This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means that websites get fewer and fewer clicks in search. Zero-click…Read more...

The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)

by Amplitude Marketing | Jun 18, 2025 | SEO

The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the search engine results page (SERP) into your content. If your…Read more...
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