by Amplitude Marketing | Jun 8, 2023 | SEO
Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. 1. Understand the Chinese market and...
by Amplitude Marketing | Jun 8, 2023 | SEO
Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft’s June roundup of product updates: “The new Cross-Device attribution model allows us to...
by Amplitude Marketing | Jun 8, 2023 | SEO
Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations – online or in-person. Those exceptional local experiences, which we define as the intersection between local marketing and...
by Amplitude Marketing | Jun 7, 2023 | SEO
Creators who meet certain eligibility requirements can now apply to join TikTok’s premium content feature, Series. Who is now eligible. Creators must be at least 18 years old and have: An account that is at least 30 days old. Posted four or more public videos in the...
by Amplitude Marketing | Jun 7, 2023 | SEO
Microsoft Advertising will only show ads from verified advertisers, starting Aug. 1, the company announced. Why we care. If you haven’t completed the Microsoft Ads verification requirements, you’ll need to do so before Aug. 1 to avoid any ad delivery interruptions....
by Amplitude Marketing | Jun 7, 2023 | SEO
Google Ads advertisers were unable to access Google Ads for nearly two hours today, starting around 9:10 am ET. (This issue has now been fixed and our story updated, see our Postscripts.) The issue Advertisers who were trying to log in to manage their accounts saw a...