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How to build your own SEO ‘second brain’ (and why you need it)

How to build your own SEO ‘second brain’ (and why you need it)

by Amplitude Marketing | Jun 16, 2023 | SEO

Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar problems: Feeling drowned in an ocean of ever-evolving industry trends. Spending forever in the set-up phase, building deliverable...

First Input Delay (FID) – Defined, Measured, & How to Fix

by Amplitude Marketing | Jun 15, 2023 | SEO

Example interactions include: Some events like scrolling or zooming are not counted. Let’s look at how fast your FID should be and how to improve it. A good FID value is less than 100 ms and should be based on…Read more ›

Largest Contentful Paint (LCP) – Defined, Measured, & How to Fix

by Amplitude Marketing | Jun 15, 2023 | SEO

The first impression users have of your site is how fast it appears to be loaded. The largest element is usually going to be a featured image or maybe the <h1> tag. But it could also be any of these:…Read more ›

Twitter will start paying verified content creators in coming weeks, says Elon Musk

by Amplitude Marketing | Jun 15, 2023 | SEO

Twitter is going to start paying its verified content creators for adverts served in their replies over the next few weeks. Elon Musk, who has owned the social networking site since October 2022, announced that the first block payment totals $5 million – however, he...
Google Marketing Live 2023: Reactions from the experts

Google Marketing Live 2023: Reactions from the experts

by Amplitude Marketing | Jun 15, 2023 | SEO

Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. At SMX Advanced, Julia Friedman, owner of PPC consultancy Neptune Moon, discussed how advertisers can both prepare for and thrive in the AI revolution, with...

Google Ad business faces breakup after being charged with EU antitrust violations

by Amplitude Marketing | Jun 15, 2023 | SEO

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve...
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