by Amplitude Marketing | Jun 21, 2023 | SEO
Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what...
by Amplitude Marketing | Jun 21, 2023 | SEO
AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other...
by Amplitude Marketing | Jun 20, 2023 | SEO
This is where the process of link prospecting comes in. Finding and evaluating the quality of a potential site is essential for link building success. In this article, we will look at how to do link prospecting in five…Read more ›
by Amplitude Marketing | Jun 20, 2023 | SEO
With never-ending changes across the search marketing ecosystem, including: July 1st marks the long-anticipated forced switch to GA4 Generative AI is taking the world by storm The future of SERPs and PPC is hanging in the balance The next major Google algorithm is...
by Amplitude Marketing | Jun 20, 2023 | SEO
Informational SEO content, by itself, only drives traffic. You want your content to persuade your readers to do something. That’s where points of view (POVs) come in. In this article, Victor Ijidola explains that by sharing your POV, you’re not just...
by Amplitude Marketing | Jun 17, 2023 | SEO
Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Dive into the fascinating world of TikTok’s...
