by Amplitude Marketing | Jun 23, 2023 | SEO
The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new...
by Amplitude Marketing | Jun 23, 2023 | SEO
When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at...
by Amplitude Marketing | Jun 23, 2023 | SEO
Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more...
by Amplitude Marketing | Jun 22, 2023 | SEO
PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions to optimize the performance of the page. This includes things like compressing images, minifying code, and reducing the number of HTTP requests made by...
by Amplitude Marketing | Jun 22, 2023 | SEO
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more...
by Amplitude Marketing | Jun 22, 2023 | SEO
Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Advertisers can expect big changes to their Microsoft Advertising accounts in the coming months, as new policies and resources start being...
