by Amplitude Marketing | Jul 24, 2025 | SEO
I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI proof keywords”. By “AI proof keywords” I mean queries that keep (or increase) their clicks, even when AI Overviews are present in the…Read more ›
by Amplitude Marketing | Jul 23, 2025 | SEO
Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often the first place we look for performance data. Here’s what each…Read...
by Amplitude Marketing | Jul 23, 2025 | SEO
AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they’re much more prevalent for informational keywords). Functionally, AI Overviews seem to overlap with existing SERP features, especially…Read...
by Amplitude Marketing | Jul 23, 2025 | SEO
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.
by Amplitude Marketing | Jul 23, 2025 | SEO
Disappointed by bland SEO events and boring talks? Discover how a charcuterie board sparked a fresh and fun approach to SEO meetups in London.
by Amplitude Marketing | Jul 22, 2025 | SEO
We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the relationship between:…Read more ›
