by Amplitude Marketing | Jun 30, 2023 | SEO
Leading and scaling a fast-growing agency has been an incredible journey, especially since building a business was not even on my radar when I began consulting independently six years ago. Over the past six years building Eyeful Media, I’ve leaned into my network and...
by Amplitude Marketing | Jun 30, 2023 | SEO
GA4 is here! Learn all about how to connect your GA4 profile to Moz Pro, and get to know your data in this Daily SEO Fix on exploring the GA4 integration with Moz Pro.
by Amplitude Marketing | Jun 29, 2023 | SEO
Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. If your GA4 account...
by Amplitude Marketing | Jun 29, 2023 | SEO
Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies and even the U.S. Federal Government have all been impacted, with the Google violating its own standards...
by Amplitude Marketing | Jun 29, 2023 | SEO
Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of disadvantages to consider. Luckily, there is no shortage of analytics tools that can compete with it, both in features...
by Amplitude Marketing | Jun 29, 2023 | SEO
TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have...
