by Amplitude Marketing | Jul 12, 2023 | SEO
Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities and tarnished brand perception. In this webinar, Bill Sears and Christian Monberg from...
by Amplitude Marketing | Jul 12, 2023 | SEO
Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for responsive search ads (RSAs). Why we care. AI-generated headlines and...
by Amplitude Marketing | Jul 12, 2023 | SEO
Performance Max is a wonderful advertising technology, but it comes with a significant downside: All advertisers receive the same advantage. Everyone can access the thousands of data points Google uses to make decisions, the same competitive bidding algorithms that...
by Amplitude Marketing | Jul 12, 2023 | SEO
Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive...
by Amplitude Marketing | Jul 12, 2023 | SEO
Artificial Intelligence (AI) is all the talk across various industries today—and there’s currently no shortage of speculation or articulated benefits in this space. While you may have already explored the capabilities of ChatGPT, Bard or another AI-enhanced tool to...
by Amplitude Marketing | Jul 11, 2023 | SEO
Google has confirmed an issue with indexing content from news publishers and surfacing that content in Google News. Google said it is working to fix the issue but the issue may result in a decrease in traffic from Google News. Google’s statement. Google posted a...