by Amplitude Marketing | Jul 14, 2023 | SEO
Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to Adobe Analytics data. Prime members...
by Amplitude Marketing | Jul 14, 2023 | SEO
Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Overexposure to the same ad campaigns was described as “annoying” and “disruptive” by participants in a new joint study, conducted by IPG’s Magna unit and ad tech...
by Amplitude Marketing | Jul 14, 2023 | SEO
The boom of generative AI products over the past few months has prompted many websites to take countermeasures. The basic concern goes like this: AI products depend on consuming large volumes of content to train their language models (the so-called large language...
by Amplitude Marketing | Jul 14, 2023 | SEO
Enterprise SEO plays by different rules. Strategies that may work for small or niche websites won’t always work at scale. So what exactly can happen when enterprise SEO gets too big? In this article, I’ll share three real-life examples. Then, you’ll learn a potential...
by Amplitude Marketing | Jul 14, 2023 | SEO
The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s...
by Amplitude Marketing | Jul 14, 2023 | SEO
Every week someone tells me that SEO is dead. This week, I was being lectured online by a young man with a start-up. First came the humble brag about how their business turned over $20 million in a year with PPC ads. And this combo was finished with a vicious knockout...
