9 warning signs your SEO consultant is NOT competent

With the rise of ChatGPT, automated SEO reporting and free courses and training, it’s never been easier to throw out a shingle and advertise as an “SEO consultant.” And why wouldn’t one want to do that?  The average salary for an SEO specialist per Glassdoor.com is...

Master AI content creation with the FACTS strategy

Content creation is going through a revolutionary transformation. Not long ago, it was a wholly human endeavor. Nowadays, AI-powered content creation is no longer a novelty. It is a necessary lifeline for businesses in the digital age. But merely setting your AI on...

SEO Copywriting: What It Is & How to Do It

In this post, you’ll learn what SEO copywriting is and how to do it.   SEO copywriting is creating high-quality content that appeals to both search engine algorithms and human users. It’s crafting content that’s designed to rank high on…Read more ›

Microsoft’s Performance Max is now in open beta

Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to...