by Amplitude Marketing | Aug 1, 2023 | SEO
While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce. An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a...
by Amplitude Marketing | Aug 1, 2023 | SEO
Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines...
by Amplitude Marketing | Aug 1, 2023 | SEO
B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around...
by Amplitude Marketing | Aug 1, 2023 | SEO
Learn about the importance of digital PR and link-building in this article by Kelsey Libert. Discover how can you consistently earn media coverage, while avoiding spammy link networks.
by Amplitude Marketing | Jul 29, 2023 | SEO
Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2: fashion brand Temu. The company became a major player in the Google Shopping race, so much so that it is now...
by Amplitude Marketing | Jul 29, 2023 | SEO
Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders.
