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Almost Half of Google Searches Are Branded. Here’s Why That Matters

by Amplitude Marketing | May 31, 2025 | SEO

But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly half of what people type into Google includes a…Read more...

The Accessibility Advantage — Whiteboard Friday

by Amplitude Marketing | May 31, 2025 | SEO

Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.

Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]

by Amplitude Marketing | May 30, 2025 | SEO

Struggling to prove content’s revenue impact? Learn a practical audit framework to trim waste, forecast ROI, and show content’s true business value.

Should We Stop Creating Informational Content?

by Amplitude Marketing | May 28, 2025 | SEO

Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.

Generative Engines Are Breaking Web Analytics and Hurting Their Future

by Amplitude Marketing | May 27, 2025 | SEO

I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t seeing any data from them for sites. This invisible traffic problem comes…Read more ›

AI Content Marketing 101: Strategies from Someone Who Lives It

by Amplitude Marketing | May 27, 2025 | SEO

It gives me a “second brain” and superhuman speed, and takes care of all the tedious tasks I dislike about my job. Sure, maybe one day AI will replace my job. But right now? The real risk is not using…Read more ›
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