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Search Everywhere Optimization: 5 Places to Optimize Beyond Google

by Amplitude Marketing | Aug 19, 2025 | SEO

And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for personalized shopping lists and recommendations—often in the middle of...

A Round-up of All the Great Talks From MozCon London 2025

by Amplitude Marketing | Aug 19, 2025 | SEO

Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.

How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday

by Amplitude Marketing | Aug 16, 2025 | SEO

Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics...

The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge

by Amplitude Marketing | Aug 14, 2025 | SEO

Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome examples of unconventional marketing—and we agreed. One brand stood out so...

How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%

by Amplitude Marketing | Aug 14, 2025 | SEO

Description: Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with a proven, repeatable process grounded in results.

The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies

by Amplitude Marketing | Aug 12, 2025 | SEO

You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that just 1% of articles cited in AI…Read more...
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