by Amplitude Marketing | Aug 17, 2023 | SEO
X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign. Why we care. Some people will feel disgruntled about paying for a tool...
by Amplitude Marketing | Aug 17, 2023 | SEO
Google Ads will offer enhanced customer service for small businesses as part of a new paid pilot. A select number of agencies and advertisers have been invited to test the new program, which offers one-on-one support tailored to specific customer needs. Why we care....
by Amplitude Marketing | Aug 17, 2023 | SEO
No, you don’t have to worry about scores from SEO tools. Google doesn’t even use scores from some of its own tools (e.g., Lighthouse) for ranking. That’s according to Google Search Advocate John Mueller, in the latest #AskGooglebot video. Why we care. Even though...
by Amplitude Marketing | Aug 17, 2023 | SEO
Google may soon allow businesses and organizations to manage their social media links that show up on their local listing within Google Search and Google Maps. Google added a new help document on how to manage your social links in Google Business Profiles. Manage...
by Amplitude Marketing | Aug 17, 2023 | SEO
XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of SEO benefits. What is an XML sitemap? In a nutshell, an XML sitemap...
by Amplitude Marketing | Aug 17, 2023 | SEO
When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially...
