by Amplitude Marketing | Aug 29, 2023 | SEO
Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. While there are still some...
by Amplitude Marketing | Aug 29, 2023 | SEO
Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7...
by Amplitude Marketing | Aug 29, 2023 | SEO
We all want to demonstrate strong results for our clients or stakeholders. But sometimes, pushing to an extreme can undo our efforts. This is much more obvious between different disciplines and departments. For example, designers (or UX / CRO specialists) may think...
by Amplitude Marketing | Aug 29, 2023 | SEO
Bing Chat now works in Chrome, Google’s web browser. Microsoft initially launched Bing Chat to work only on its own browser, Edge. Then Microsoft began testing Bing Chat support on other browsers, such as Chrome and Safari, but it was not fully available to all users....
by Amplitude Marketing | Aug 29, 2023 | SEO
SEO is not just about keywords and content. It ensures search engines can effectively access, crawl, and interpret a website. This is where technical SEO comes into play. As I highlight in my article “Unleashing enterprise SEO superpowers: The 4 pillars for SEO...
by Amplitude Marketing | Aug 29, 2023 | SEO
TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad content matters more than targeting. TikTok’s algorithm is incredibly...
