by Amplitude Marketing | Jun 18, 2025 | SEO
This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means that websites get fewer and fewer clicks in search. Zero-click…Read more...
by Amplitude Marketing | Jun 18, 2025 | SEO
The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the search engine results page (SERP) into your content. If your…Read more...
by Amplitude Marketing | Jun 18, 2025 | SEO
In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier than human content? Websites using AI content grew 5% faster than those not using…Read more ›
by Amplitude Marketing | Jun 17, 2025 | SEO
The terminology in this industry is evolving. I’m defining AI search as search that happens in AI assistants like ChatGPT, Copilot, Gemini, etc. While we’re working on a larger study across many websites, I wanted to share more data on…Read more ›
by Amplitude Marketing | Jun 17, 2025 | SEO
But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide will show you how to focus on the most important…Read more ›
by Amplitude Marketing | Jun 17, 2025 | SEO
To answer this question, I looked at the referral traffic from AI Search using Ahrefs Web Analytics and compared that to traffic from Organic Search for ahrefs.com. Ahrefs Web Analytics, a simple, free, and privacy-focused alternative to Google Analytics. Try…Read...
