by Amplitude Marketing | Sep 13, 2023 | SEO
Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers. Who is impacted. This new policy will impact “selected advertisers whose...
by Amplitude Marketing | Sep 13, 2023 | SEO
Learn about the importance of author attribution in content creation and SEO. Discover when and why to attribute content to authors, and gain insights from Google’s perspective.
by Amplitude Marketing | Sep 12, 2023 | SEO
The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google, focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition...
by Amplitude Marketing | Sep 12, 2023 | SEO
Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. However, recent shifts in the industry have seen...
by Amplitude Marketing | Sep 12, 2023 | SEO
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. While undoubtedly high on the Google Ads evolutionary...
by Amplitude Marketing | Sep 12, 2023 | SEO
While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may...
