by Amplitude Marketing | Sep 15, 2023 | SEO
E-E-A-T is the buzzword on the streets of SEO. We talk about it, repeat it, say it to clients. But even though we know what it is, do we really understand how to both diagnose and fix E-E-A-T issues? Let’s find out. Common E-E-A-T issues Where do you start to diagnose...
by Amplitude Marketing | Sep 15, 2023 | SEO
Google Search stopped showing How-to rich results on desktop yesterday. Google’s announcement. In an update to an Aug. 8 blog post about the reduction of visibility for HowTo and FAQ results, Google announced: “Continuing our efforts to simplify Google’s search...
by Amplitude Marketing | Sep 15, 2023 | SEO
Whether we know it or not, we’re caught in a paradox. There is an industry-wide obsession among SEOs with scalability. More specifically, how we can use generative AI to help with scalability. With unprecedented advancements in AI as of late, it’s no surprise. On...
by Amplitude Marketing | Sep 15, 2023 | SEO
Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of...
by Amplitude Marketing | Sep 14, 2023 | SEO
On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web...
by Amplitude Marketing | Sep 14, 2023 | SEO
Search is hard, as Seth Godin wrote in 2005. I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search...
