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GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph

by Amplitude Marketing | Sep 19, 2023 | SEO

Learn how Generative AI can enhance your brand’s online presence. Discover the crucial role of Knowledge Graphs in ensuring accurate and reliable information in the evolving world of AI-driven chatbots and search engines.

Follow Our Content Audit Process for 2023 (Template Included)

by Amplitude Marketing | Sep 16, 2023 | SEO

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death. You…Read more ›
Google search antitrust trial updates: Everything you need to know (so far)

Google search antitrust trial updates: Everything you need to know (so far)

by Amplitude Marketing | Sep 16, 2023 | SEO

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search...

Google launches new AI tool to improve YouTube ad optimization

by Amplitude Marketing | Sep 16, 2023 | SEO

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative...
Microsoft calls deceased NBA player ‘useless’ in AI-written obituary

Microsoft calls deceased NBA player ‘useless’ in AI-written obituary

by Amplitude Marketing | Sep 16, 2023 | SEO

Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a hot yoga class in Orlando, Fla. Shortly after his...

How to Repurpose Your Old Content – Whiteboard Friday

by Amplitude Marketing | Sep 16, 2023 | SEO

Breathe new life into your existing content. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results and boost brand authority.
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