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AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors

by Amplitude Marketing | Jun 25, 2025 | SEO

Unfortunately, we can’t even validate or dispute those claims, because Google doesn’t give us the ability to differentiate between AI-powered search traffic and traditional search traffic in Search Console or analytics tools. But we can assess user clicks from...

How to Future-Proof Your SEO Strategy with Relevance Engineering

by Amplitude Marketing | Jun 25, 2025 | SEO

Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google’s AI Mode for increased brand visibility.

Websites With More Organic Search Traffic Get Mentioned More in AI Search

by Amplitude Marketing | Jun 24, 2025 | SEO

I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025. I compared…Read more ›

Localization SEO That Works: 10 Real-World Lessons from 14 Markets

by Amplitude Marketing | Jun 21, 2025 | SEO

To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs. Erik has quadrupled organic traffic to Ahrefs’ Spanish blog in 18…Read more...

What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard

by Amplitude Marketing | Jun 21, 2025 | SEO

What’s changed between 2021 and 2025? Is everything different? Think again! In this new series, Jo Cameron and Cyrus Shepard discuss his popular Whiteboard Friday episode to find out what tactics are still relevant and what the future holds.

AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era

by Amplitude Marketing | Jun 20, 2025 | SEO

Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the topics being discussed. I compared each domain’s Mention Share (how often it shows up) to its…Read more ›
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