What to do when performance tanks in PPC

In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. Ideally, trendlines in your performance charts are going up and to the right. Yet, despite the best of intentions, an account can hit the skids. Results tank and you might...

How to communicate Google core updates to executives

Google releases broad changes to their ranking algorithms several times a year, which can cause major shifts in websites’ search visibility and traffic. When updates roll out, it’s important to keep stakeholders and business partners informed on the update, timing,...