by Amplitude Marketing | Oct 19, 2023 | SEO
If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. Things like: Newer campaign types (such as Performance Max and Demand Gen campaigns) are missing...
by Amplitude Marketing | Oct 19, 2023 | SEO
It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it...
by Amplitude Marketing | Oct 19, 2023 | SEO
Unlock the full potential of your local business with The Local Business Content Marketing Guide. Dive into actionable insights, real-world examples, and expert advice to help your business thrive.
by Amplitude Marketing | Oct 18, 2023 | SEO
Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Linear. Time decay. Position-based. The models listed above will be removed from both the Analytics user interface and Admin...
by Amplitude Marketing | Oct 18, 2023 | SEO
Don’t let old visuals and dead designs haunt your brand’s customer experience. With the right mix of a digital asset manager and AI, it’s easy to increase the use and repurposing of digital assets across teams and regions. Join content experts and learn how digital...
by Amplitude Marketing | Oct 18, 2023 | SEO
Baidu has unveiled the latest edition of its generative AI model, ERNIE 4.0. The Chinese technology company has said that the chatbot’s capabilities rival those of OpenAI’s GPT-4. ERNIE is an acronym for “Enhanced Representation from kNowledge IntEgration”. Search...
