by Amplitude Marketing | Oct 26, 2023 | SEO
Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates. Keep in mind, these updates rolled out at...
by Amplitude Marketing | Oct 26, 2023 | SEO
I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took a vote and chose a cheeky nickname for the update: Killer Whale...
by Amplitude Marketing | Oct 26, 2023 | SEO
Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and...
by Amplitude Marketing | Oct 25, 2023 | SEO
Microsoft has reported its strongest financial quarter to date in Q3 of 2023. Search and news advertising revenue increased 10% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. The rise in search and news advertising revenue marks a...
by Amplitude Marketing | Oct 25, 2023 | SEO
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year. An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%). Google’s advertising network was down 2.6%,...
by Amplitude Marketing | Oct 25, 2023 | SEO
Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. He shared a...
