by Amplitude Marketing | Oct 26, 2023 | SEO
Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and...
by Amplitude Marketing | Oct 25, 2023 | SEO
Microsoft has reported its strongest financial quarter to date in Q3 of 2023. Search and news advertising revenue increased 10% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. The rise in search and news advertising revenue marks a...
by Amplitude Marketing | Oct 25, 2023 | SEO
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year. An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%). Google’s advertising network was down 2.6%,...
by Amplitude Marketing | Oct 25, 2023 | SEO
Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. He shared a...
by Amplitude Marketing | Oct 25, 2023 | SEO
Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents said they expect to invest on 12...
by Amplitude Marketing | Oct 25, 2023 | SEO
Google Ads has confirmed it is experiencing issues impacting Display & Video 360. Affected users can access DV360 but may experience latency, see the UI fail to load or get stuck mid-load. The platform has advised reloading the page if the UI doesn’t load...
