by Amplitude Marketing | Oct 27, 2023 | SEO
In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey...
by Amplitude Marketing | Oct 27, 2023 | SEO
When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory...
by Amplitude Marketing | Oct 27, 2023 | SEO
Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that: Ads viewed in the quarter increased by 31% from a year earlier....
by Amplitude Marketing | Oct 27, 2023 | SEO
Google had an issue serving or showing search results to some searchers today. You may have seen error pages when searching on Google.com. What Google said. Google posted this message on its search status dashboard at 11:01 a.m. ET: “There’s an ongoing issue with...
by Amplitude Marketing | Oct 27, 2023 | SEO
Google today is adding search themes – a new, optional signal – to Performance Max. Search themes are a new way for advertisers to provide information about a business (e.g., what topics lead to conversions) or customers (e.g., search queries your customers are likely...
by Amplitude Marketing | Oct 27, 2023 | SEO
Google is launching a new Google Maps search results interface that brings to focus the photos that are associated with Google Business Profile listings. Google is calling this a “photo-first” search result listing interface that is going live this week in France,...
