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12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

by Amplitude Marketing | Nov 10, 2023 | SEO

  In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.  Google Analytics 4 (GA4) comes with almost everything you need to see how…Read more ›
Meta unveils five new lead generation ad tools for Facebook and Instagram

Meta unveils five new lead generation ad tools for Facebook and Instagram

by Amplitude Marketing | Nov 10, 2023 | SEO

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we...

Google updates policy to tackle abuse of its ad network

by Amplitude Marketing | Nov 10, 2023 | SEO

Google Merchant Center is splitting its Shopping Ads and Free Listings Malicious or Unwanted Software Policy into three separate policies: Malicious software. Compromised sites. Unwanted software. The updated policies will be enforced from October, with full...
2024 brings the end of the third-party cookie. So now what? by Cynthia Ramsaran

2024 brings the end of the third-party cookie. So now what? by Cynthia Ramsaran

by Amplitude Marketing | Nov 9, 2023 | SEO

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial intelligence hype. Join experts from Acquia as they discuss what the end...

YouTube rolls out ‘For You’ feed to creators’ channels

by Amplitude Marketing | Nov 9, 2023 | SEO

YouTube is rolling out a personalized ‘For You’ section on the home tab of creators’ channels. From November 20, whoever visists your channel will be greeted with a tailored list of recommended videos, comprising a “mix of content from your channel based on the...
Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions

Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions

by Amplitude Marketing | Nov 9, 2023 | SEO

The generative AI version of Google Search, Google Search Generative Experience, is now rolling out to over 120 countries and territories. Google also added new ways to follow up with AI-generated search answers, new AI translation help, and additional AI-powered...
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