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4 commerce trends to watch next year by Cynthia Ramsaran

4 commerce trends to watch next year by Cynthia Ramsaran

by Amplitude Marketing | Nov 29, 2023 | SEO

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly....

Google policy update will restrict consumer finance ad targeting

by Amplitude Marketing | Nov 29, 2023 | SEO

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance...

X’s key advertisers aren’t pausing campaigns – they’re walking away

by Amplitude Marketing | Nov 29, 2023 | SEO

X’s major advertisers have not posted on the platform in almost two weeks. Reports initially suggested that companies like Disney, Paramount, Lionsgate, Sony Pictures, and Universal had temporarily paused campaigns. However, key brands have actually ceased advertising...
Microsoft Advertising launches new tool for enhanced ad revenue analytics

Microsoft Advertising launches new tool for enhanced ad revenue analytics

by Amplitude Marketing | Nov 29, 2023 | SEO

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Monetize Insights...

Google November 2023 core update rollout is now complete

by Amplitude Marketing | Nov 29, 2023 | SEO

Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update, which started rolling out on October 5 and was...
TikTok launches new tool to help creators improve engagement

TikTok launches new tool to help creators improve engagement

by Amplitude Marketing | Nov 29, 2023 | SEO

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant and relatable. Creative Cards are data-backed prompts offering creators tips on how to make posts that resonate more effectively with their audience. These...
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