by Amplitude Marketing | Dec 8, 2023 | SEO
Google Ads is updating its gambling and games policy U.S. country-specifics. Starting Dec. 12, Google announced it will start accepting and running Ads from: Sports betting from state-approved entities in Vermont. Lottery-couriers (who must provide a state license) in...
by Amplitude Marketing | Dec 8, 2023 | SEO
Understanding your competitors’ content strategies is crucial, whether you’re running a comprehensive SEO campaign or focused on semantic SEO. I’ve developed a free Python script to analyze your competitors’ publishing frequency. It leverages sitemap data to reveal...
by Amplitude Marketing | Dec 8, 2023 | SEO
Google is updating its Cryptocurrencies and related products policy to provide clear guidance on the scope and requirements for advertising Cryptocurrency Coin Trusts. Starting Jan. 29, advertisers offering Cryptocurrency Coin Trust targeting the U.S. will need to be...
by Amplitude Marketing | Dec 8, 2023 | SEO
True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your style and strategy, your data is the secret weapon that sets you apart. Your data is your competitive...
by Amplitude Marketing | Dec 8, 2023 | SEO
Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment...
by Amplitude Marketing | Dec 8, 2023 | SEO
Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. These platforms hold a...
