by Amplitude Marketing | Dec 13, 2023 | SEO
Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their...
by Amplitude Marketing | Dec 13, 2023 | SEO
A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include: 1 in 4 companies have already implemented...
by Amplitude Marketing | Dec 13, 2023 | SEO
At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble-bragging online. But since creating the policy, reputable publishers including...
by Amplitude Marketing | Dec 13, 2023 | SEO
Search Engine Land officially celebrated its 17th birthday yesterday. This past year was unlike any we’ve seen in the world of search – 2023 was a year of seismic changes in SEO and PPC thanks largely to generative AI. Plus, we can’t forget Google Analytics 4. But the...
by Amplitude Marketing | Dec 13, 2023 | SEO
Google patents offer valuable insights into the search engine giant’s latest innovations and priorities for improving search technology. This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO....
by Amplitude Marketing | Dec 13, 2023 | SEO
Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Over the past several years, Meta...
