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Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases

by Amplitude Marketing | Dec 12, 2023 | SEO

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have...
Improve your Google Ads performance: 3 simple setting changes

Improve your Google Ads performance: 3 simple setting changes

by Amplitude Marketing | Dec 12, 2023 | SEO

Google Ads is among the most effective and complicated platforms in the world. With a complex PPC platform, how can you be sure you’re getting the best bang for your buck?  Something not often addressed is Google Ads’ dual aim of generating revenue for advertisers and...

GA4 ramps up Protected Audiences API rollout and adds enhanced conversions

by Amplitude Marketing | Dec 12, 2023 | SEO

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating enhanced...

LinkedIn Ads in 2023: Trends, hits and gaps to be filled

by Amplitude Marketing | Dec 12, 2023 | SEO

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers.  This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even...
7 key metrics to measure content effectiveness by iQuanti

7 key metrics to measure content effectiveness by iQuanti

by Amplitude Marketing | Dec 12, 2023 | SEO

Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure...

How to Build Your Own SEO Chrome Extension With ChatGPT

by Amplitude Marketing | Dec 12, 2023 | SEO

Learn to create SEO Chrome extensions with ChatGPT. Use this step-by-step instruction to bring your innovative SEO tool ideas to life.
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