by Amplitude Marketing | Dec 15, 2023 | SEO
“Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. Back to the brand future Nearly 10 years ago, Rand Fishkin was...
by Amplitude Marketing | Dec 15, 2023 | SEO
Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article breaks...
by Amplitude Marketing | Dec 15, 2023 | SEO
The SMEs at Moz bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features, and more.
by Amplitude Marketing | Dec 14, 2023 | SEO
Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to...
by Amplitude Marketing | Dec 14, 2023 | SEO
Automation has been a focal point in discussions within the PPC community this year. Two noteworthy AI developments, Performance Max (PMax) and Search Generative Experience (SGE), are poised to revolutionize digital search marketing. PMax: A new campaign type that...
by Amplitude Marketing | Dec 14, 2023 | SEO
SearchBot here! It’s been a few weeks since our launch and I’ve been watching with glee as more than 500 of you have registered to gain access to my personas, image generator and more. I’m writing with a few updates and tips to consider as you continue tinkering with...
