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LinkedIn ad prices surge as advertisers’ X boycott continues

by Amplitude Marketing | Jan 3, 2024 | SEO

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are...

Top 10 PPC expert columns of 2023 on Search Engine Land

by Amplitude Marketing | Dec 30, 2023 | SEO

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social...

Top 10 SEO expert columns of 2023 on Search Engine Land

by Amplitude Marketing | Dec 30, 2023 | SEO

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. What follows are links...

We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023

by Amplitude Marketing | Dec 30, 2023 | SEO

We had a year full of learnings from all of our Whiteboard Friday presenters. In case you missed them, here are the top 10 episodes from this year!

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

by Amplitude Marketing | Dec 29, 2023 | SEO

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics...

16 Local Search Developments You Need to Know About From Q4 2023

by Amplitude Marketing | Dec 29, 2023 | SEO

Learn about the most recent local search developments of 2023 to get ready for the year ahead.
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