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ChatGPT May Scrape Google, but the Results Don’t Match

by Amplitude Marketing | Sep 4, 2025 | SEO

We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find out, we’ve run a series of experiments looking at the relationship between the URLs cited…Read more ›

Welcome to New York: 20 Adventures for MozCon Attendees

by Amplitude Marketing | Sep 4, 2025 | SEO

Attending MozCon 2025 in New York? Explore our curated list of 20+ adventures, from iconic landmarks and Broadway shows to local-favorite restaurants and bars near the venue.

What We Actually Know About Optimizing for LLM Search

by Amplitude Marketing | Sep 3, 2025 | SEO

If you want any chance of visibility in LLM search, you need to understand how to make your brand visible in AI answers. The latest wave of experts claim to know the “secret” to AI visibility, but the reality is…Read more ›

New Study: How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)

by Amplitude Marketing | Sep 3, 2025 | SEO

To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors to 404 pages 2.87x more often than Google Search. ChatGPT…Read more ›

How To Measure Content Revenue and Prove Success

by Amplitude Marketing | Sep 3, 2025 | SEO

Description: Still using traffic and clicks to prove content success? Learn how to measure content ROI in revenue terms and make data-backed decisions that impress stakeholders.

81 AI SEO Statistics for 2025 (Fresh and Original Data)

by Amplitude Marketing | Sep 2, 2025 | SEO

If traffic from search goes up, so do their stock prices. But recently, many companies saw major traffic (and revenue) declines thanks to changes in AI search. This post is for you if you’re a business stakeholder, journalist, researcher, or…Read more ›
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