by Amplitude Marketing | Jan 18, 2024 | SEO
Google search results in Europe may start to look a little different in the coming weeks in order for Google to comply with a new regulation called the Digital Markets Act (DMA), the company announced. This means that Google will show more comparison sites within its...
by Amplitude Marketing | Jan 18, 2024 | SEO
When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Let’s explore a framework for setting effective key performance...
by Amplitude Marketing | Jan 18, 2024 | SEO
Google will lay off approximately 1,000 employees from its advertising sales team this year. Why we care. Advertisers told Search Engine Land last week that they are already struggling to solve issues impacting their Google Ads accounts as they can’t get hold of their...
by Amplitude Marketing | Jan 18, 2024 | SEO
Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. You’ll learn: Why...
by Amplitude Marketing | Jan 18, 2024 | SEO
A recently released research paper looked to see if Google Search, as well as Bing and DuckDuckGo, search quality has improved over the past year or so. The study looked at 7,392 unique search queries, generally in the product reviews category, where they scrapped the...
by Amplitude Marketing | Jan 18, 2024 | SEO
YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. This article examines three case studies from...
