by Amplitude Marketing | Jan 25, 2024 | SEO
Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing...
by Amplitude Marketing | Jan 25, 2024 | SEO
TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more opportunities to place ads in the middle of clips, known as mid-roll ads. These mid-roll ads often lead to higher completion and...
by Amplitude Marketing | Jan 25, 2024 | SEO
Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically...
by Amplitude Marketing | Jan 25, 2024 | SEO
Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it...
by Amplitude Marketing | Jan 25, 2024 | SEO
PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs poses a...
by Amplitude Marketing | Jan 25, 2024 | SEO
The intertwining of PR and SEO is not groundbreaking news; it’s an established strategy for success in the digital age. Learn more in this article with Stephanie Wallace.
