Amplitude Marketing
  • Home
  • News
  • Portfolio
  • Case Studies
  • Services
    • Fractional CMO
    • Website Design
    • Lead Generation
    • Digital Marketing
    • Online Reputation Management
Select Page
The fallacy of CTR as a KPI: Redefining PPC ad success

The fallacy of CTR as a KPI: Redefining PPC ad success

by Amplitude Marketing | Jan 31, 2024 | SEO

Click-through rate (CTR) is a cornerstone metric of PPC marketing.  Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts....

9 things to do when SEO is great but sales and leads are terrible

by Amplitude Marketing | Jan 31, 2024 | SEO

You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert that...

Yelp rolls out live support consultations for advertisers

by Amplitude Marketing | Jan 31, 2024 | SEO

Yelp is rolling out scheduled support consultations for advertisers to ensure their questions are answered in a “timely manner”. While options like online FAQs, email and chat are effective for many queries, some advertisers prefer the value of speaking with a live...

How Cognism Generated $441k in Revenue With Money Keywords

by Amplitude Marketing | Jan 31, 2024 | SEO

B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue.

It’s Your Time to Shine — MozCon Community Speaker Application Form is Open!

by Amplitude Marketing | Jan 30, 2024 | SEO

MozCon is bringing the Future of Search back to Seattle this June 3 & 4, and we’re excited to announce the return of our annual call for up-and-coming community speakers!

What You Should Know About LLMs (As a User and Marketer) — Whiteboard Friday

by Amplitude Marketing | Jan 28, 2024 | SEO

Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.
« Older Entries
Next Entries »

Recent Posts

  • Thought leadership remains highly valuable for B2B buyers
  • LinkedIn tests frequent viewer feature
  • Elon Musk’s Grok AI faces legal challenges over nudification
  • X experiments with expanded AI transparency labels
  • Meta publishes explainer on Your Algorithm controls

Archives

  • November 2026
  • October 2026
  • September 2026
  • August 2026
  • July 2026
  • June 2026
  • May 2026
  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • August 2021
  • July 2021
  • June 2021

Categories

  • 2020
  • 2021
  • Blog
  • Digital Marketing
  • SEO
  • Social Media

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Menu

  • Home
  • News
  • Portfolio
  • Case Studies
  • Services
    • Fractional CMO
    • Website Design
    • Lead Generation
    • Digital Marketing
    • Online Reputation Management

Contact Us

  • Facebook
  • X
  • RSS
Designed by Amplitude Marketing