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Meta enhances non-click video ad conversions insights

by Amplitude Marketing | Feb 2, 2024 | SEO

Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad, minimizing...
LinkedIn launches Website Actions to simplify action tracking

LinkedIn launches Website Actions to simplify action tracking

by Amplitude Marketing | Feb 2, 2024 | SEO

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional...

Google unveils major Responsive Search Ad asset updates

by Amplitude Marketing | Feb 2, 2024 | SEO

Google launched substantial updates to asset management and creation for Responsive Search Ads (RSAs), including: The ability to display a single headline. Associate up to three headlines and two descriptions at campaign level. Implement account-level automated...

3 Types of Content Gap Analysis to Outrank Your Competitors

by Amplitude Marketing | Feb 2, 2024 | SEO

Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings.

Free SEO Plan Template (With Video Walkthrough)

by Amplitude Marketing | Feb 1, 2024 | SEO

So… we created one for you. Looking for a different format? Request it here. It gives you a proven SEO plan based on how we do things here at Ahrefs. And because it’s a template, it’s repeatable. Just go through…Read more ›

Product Page SEO: The Anatomy of a Well-Optimized Page

by Amplitude Marketing | Feb 1, 2024 | SEO

In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I’ll also explain how to audit your product pages for issues. What makes a great product page? Product pages are one…Read more ›
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