by Amplitude Marketing | Feb 6, 2024 | SEO
As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. IBM provides the following definition for hallucinations: “AI...
by Amplitude Marketing | Feb 3, 2024 | SEO
To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition). Many KPIs also have overlapping audiences (SEOs and content marketers may track very…Read more...
by Amplitude Marketing | Feb 3, 2024 | SEO
Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some...
by Amplitude Marketing | Feb 3, 2024 | SEO
Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out to more users today. I personally can see the “Deep Search” icon at the top right of the Bing search box...
by Amplitude Marketing | Feb 3, 2024 | SEO
Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was...
by Amplitude Marketing | Feb 3, 2024 | SEO
In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them.
