by Amplitude Marketing | Feb 7, 2024 | SEO
Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest...
by Amplitude Marketing | Feb 7, 2024 | SEO
Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an expanded Performance Max for travel...
by Amplitude Marketing | Feb 7, 2024 | SEO
Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. Why we care. If your campaign is impacted by these issues, rest assured...
by Amplitude Marketing | Feb 7, 2024 | SEO
Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake – Google remains the dominant search engine. This despite the launch of the new Bing, powered by ChatGPT designed for...
by Amplitude Marketing | Feb 7, 2024 | SEO
Google Ads is currently investigating error messages related to “confusing ad text” and other content quality labels. While affected users can still access the platform, they will experience error messages, high latency, or other unexpected behaviors. Why we care. If...
by Amplitude Marketing | Feb 7, 2024 | SEO
When it comes to driving successful search marketing campaigns, staying ahead of the competition, and positioning yourself for a promotion – continued training is one of the best investments you can make. But getting the boss on board isn’t always easy (even if that...
