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Pinterest launches cooking series with shoppable experience

Pinterest launches cooking series with shoppable experience

by Amplitude Marketing | Feb 22, 2024 | SEO

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video...
What should Google rank in Search when all the content sucks?

What should Google rank in Search when all the content sucks?

by Amplitude Marketing | Feb 22, 2024 | SEO

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality. They just can’t understand why it isn’t ranking. But...
Instagram pilots background editing tool and in-stream ordering

Instagram pilots background editing tool and in-stream ordering

by Amplitude Marketing | Feb 22, 2024 | SEO

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or...
[Next week] Actionable search marketing training from SMX!

[Next week] Actionable search marketing training from SMX!

by Amplitude Marketing | Feb 22, 2024 | SEO

In an industry that’s constantly evolving… Machine learning in Google Ads – friend or foe? How can you leverage generative AI right now to power success? Email deliverability is on the verge of a shake-up… are you prepared? Google’s definition of quality content keeps...
Google Ads offering businesses free consultations through Gmail pop-ups

Google Ads offering businesses free consultations through Gmail pop-ups

by Amplitude Marketing | Feb 22, 2024 | SEO

Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of...

Integrating SEO into the multichannel customer journey

by Amplitude Marketing | Feb 22, 2024 | SEO

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences.  However, to ensure a...
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