by Amplitude Marketing | Feb 21, 2024 | SEO
Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18...
by Amplitude Marketing | Feb 21, 2024 | SEO
Despite new trends and innovative tools like AI stealing the limelight occasionally, many competitive industries continue to focus their SEO efforts primarily on building PageRank-passing link building. The basic assumption is that accumulating more PageRank-passing...
by Amplitude Marketing | Feb 21, 2024 | SEO
SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This article explores how SEO can strategically influence user activation,...
by Amplitude Marketing | Feb 21, 2024 | SEO
The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like...
by Amplitude Marketing | Feb 21, 2024 | SEO
Google has announced that the new Interaction to Next Paint (INP) metric will become one of the three Core Web Vitals metrics on March 12, 2024. It’s replacing the older First Input Delay metric. This marks the biggest change to the web vitals since Google first...
by Amplitude Marketing | Feb 20, 2024 | SEO
SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep. In this beginner’s article,…Read more ›
