by Amplitude Marketing | Feb 24, 2024 | SEO
LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for...
by Amplitude Marketing | Feb 24, 2024 | SEO
Migrating a large website is always daunting. Big traffic is at stake among many moving parts, technical challenges and stakeholder management. Historically, one of the most onerous tasks in a migration plan has been redirect mapping. The painstaking process of...
by Amplitude Marketing | Feb 24, 2024 | SEO
Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.
by Amplitude Marketing | Feb 23, 2024 | SEO
Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. Why we care. The updated...
by Amplitude Marketing | Feb 23, 2024 | SEO
Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join...
by Amplitude Marketing | Feb 23, 2024 | SEO
Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the CTA is missing from other campaign types, making the PMax card stand out more than others. Why we care....
