by Amplitude Marketing | Mar 6, 2024 | SEO
Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing....
by Amplitude Marketing | Mar 6, 2024 | SEO
It took an extra five days but now websites built and hosted on Google Business Profiles are now being redirected to the Business Profile listing on Google Maps. Google announced in January that it will be shutting down Business Profile websites on March 1, 2024....
by Amplitude Marketing | Mar 6, 2024 | SEO
In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do the heavy lifting and you, the human, are left to do the creative work of prompting and interpreting the output for the rest of us. My tagline for the...
by Amplitude Marketing | Mar 6, 2024 | SEO
Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them....
by Amplitude Marketing | Mar 6, 2024 | SEO
If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.
by Amplitude Marketing | Mar 5, 2024 | SEO
Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. However, there are additional reports suggesting that a broader verification...
