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Entity-based competitor analysis: An SEO’s guide

Entity-based competitor analysis: An SEO’s guide

by Amplitude Marketing | Mar 12, 2024 | SEO

Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond...
AI-powered content management: How to make your workflows more efficient

AI-powered content management: How to make your workflows more efficient

by Amplitude Marketing | Mar 12, 2024 | SEO

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task.  Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver...
Google Interaction to Next Paint coming to Core Web Vitals this Tuesday

Google Interaction to Next Paint coming to Core Web Vitals this Tuesday

by Amplitude Marketing | Mar 11, 2024 | SEO

This Tuesday, Google will roll out a change to the Core Web Vital metrics where it will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. This March 12th you will see FID go away and INP take its place. Please know that...

TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’

by Amplitude Marketing | Mar 9, 2024 | SEO

TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t,...
Reddit pilots new tools to help brands boost engagement

Reddit pilots new tools to help brands boost engagement

by Amplitude Marketing | Mar 9, 2024 | SEO

Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s...

E-E-A-T Quick Wins — Whiteboard Friday

by Amplitude Marketing | Mar 9, 2024 | SEO

Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.
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