by Amplitude Marketing | Mar 14, 2024 | SEO
One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. When we...
by Amplitude Marketing | Mar 14, 2024 | SEO
Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a purchase...
by Amplitude Marketing | Mar 14, 2024 | SEO
YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Making it easier for viewers to access subscribed content....
by Amplitude Marketing | Mar 13, 2024 | SEO
Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with a lot of content, and I was convinced it would…Read more ›
by Amplitude Marketing | Mar 13, 2024 | SEO
TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets. By extending the program to 33 additional markets and lowering eligibility criteria, TikTok aims to engage more...
by Amplitude Marketing | Mar 13, 2024 | SEO
Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based,...
